Industrial Design
Bus Card Scanner
Overview:
The contactless bus card scanner is an essential technological advancement designed to optimize fare collection in public transportation systems. As the initial version in this product line, it emphasizes ease of use, reliability, and seamless integration, providing an intuitive experience for both operators and passengers. Its ergonomic design and robust build ensure that it withstands the demanding environment of daily transit use.
A detailed look at the bus card scanner, showcasing its user-friendly exterior and an exploded view of its robust internal components, designed for easy installation, maintenance, and reliable performance in busy public transit settings.
Design and Construction:
This bus card scanner is built to provide exceptional durability and performance in high-traffic public transit environments. The device features a high-resolution LCD display, dual LED indicators, and integrated sound alerts to offer passengers immediate and clear feedback during each scan, enhancing user confidence and overall satisfaction. Constructed using high-quality ABS (Acrylonitrile Butadiene Styrene) material, it boasts superior impact resistance, structural integrity, and thermal stability, ensuring its longevity even under demanding conditions. Its compact, minimalistic design is optimized for crowded spaces, allowing for easy use between passengers. The rounded card scanning area allows for quick and effortless card tapping, minimizing transaction time and improving passenger flow. Additionally, the scanner is designed for simple installation on bus poles, ensuring seamless integration into the vehicle without complicated modifications. This robust construction ensures that the device withstands daily wear and tear, maintaining its functionality in urban transit conditions.
Technical Specifications:
The bus card scanner integrates essential technology to ensure reliable and efficient operations. It supports contactless RFID/NFC for fast transactions and features an LCD screen for user feedback, accompanied by visual and audio alerts. Connectivity options include RS232 ports, which facilitate serial data communication with external systems, and optional WiFi for flexible data transfer. The scanner also comes with an internal power backup to prevent data loss during power interruptions, ensuring consistent performance in dynamic transit environments.
User Accessibility and Experience:
The bus card scanner solution prioritizes user accessibility and user experience, creating a straightforward system that benefits all passengers, including those with limited mobility. The LCD display and indicator lights make it easy to understand the status of each transaction at a glance, contributing to a hassle-free commuting experience. The contactless functionality enhances hygiene and reduces boarding time, making public transport safer and more efficient.
This advanced card scanner is an optimal solution for modern public transit, supporting faster boarding and streamlining the fare collection process. With its user-focused design, ease of installation, and reliable performance, the device serves as a significant enhancement to public transportation infrastructure, delivering practical value to both transit operators and passengers.
The image displays the bus card scanner alongside the model used in the driver’s area, which includes additional elements for operational use.
Bus Card Scanner
Chabahar Public Transportation Authority
Product Designer, Researcher
Teamwork with Shirin Asgari
Design and Produced in 2011,
Picnic Pack
This product is designed according to the needs of families interested in picnics and travel and prefers light, compact, and easy-to-carry items for this purpose. Travel Tea Set is produced by Bita Plastic Industries, that is a manufacturer of durable plastic travel and kitchen appliances. This product is a container that opens and closes like a bag, so that when closed, it is designed for easy carrying, like a small handbag, and when it is open, it stays like a tray in which the dishes are placed. Includes six cups of tea, six teaspoons, and four containers with a lid designed to fit the tray; another advantage of this product is the installation of bases in the bottom of the tray, which stick to it until the user removes them. They are made of ABS and PP material , and in addition to the mentioned benefits, they are an excellent alternative to glasses and disposable containers that do not harm nature.
Additionally, this product was manufactured based on the latest color trends in the market for this category, available either in monochrome or two-tone combinations in each set. The mold was designed using CNC technology and was mass-produced. For at least one year, it remained among the best-selling products in its category.
Picnic Pack
Bita Plastic Company
Product Designer
Design and Produced in 2009
Kindergarten Self - Service Plate
This innovative self-service food container was designed for kindergarten children to encourage independent eating. The product makes mealtime more engaging by featuring colorful, visually appealing compartments for different types of food. The main compartment, in orange, is intended for the main dish, while smaller yellow and green sections are for yogurt and soup, respectively. The color scheme, using primary and complementary colors, was chosen to attract children’s attention and make eating enjoyable.
Constructed from durable ABS material, the plate is crafted with an optimized plastic injection molding process, ensuring it is safe, sturdy, and easy to assemble. The design includes dedicated spaces for a spoon and fork, which are securely locked onto the tray, as well as a designated cup area for independent access to beverages. Developed for Bita Plastic Manufacturing, this product combines functionality with child-friendly design.
Kindergarten Self - Service Plate
Bita Plastic Company
Product Designer / With Sara Shemirani
Designed in 2009

